Hi, I'm Derek
Strategic B2B Marketing Leader
Hi, I'm Derek
Strategic B2B Marketing Leader
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Strategic B2B Marketing Leader
I'm an experienced marketer ready to bring impactful results for early- and growth-stage technology companies.
If you've perused my résumé or LinkedIn, you'll notice I've had hands-on experience across various disciplines throughout my career. But no matter the role, I'm always focused on being customer-centric. After all, real business results come from highly valued experiences with our channel partners and end users.
Thanks for taking a moment to review samples of my work. I welcome the opportunity to connect and explore how my expertise can support your mission.
Channel Marketing & Partner Ecosystems
Channel Marketing & Partner Ecosystems
Partner ecosystems are the backbone of B2B security and SaaS industries. Throughout my 15 years of marketing and sales experience with solution manufacturers executing two-tier distribution GTM models, I've gained deep expertise and developed strong relationships with strategic distributors, global system integrators (GSIs), value-added resellers (VARs), and managed services providers (MSPs). It's impactful to see innovative technologies and services coming together to create total solutions for our customers.
TXOne_Distributor-Sales-Battlecard_Climb.pdfPartner Enablement
OT cybersecurity battlecard example
Axis_IL partner new onboarding presentation.pdfPartner Onboarding
Created and utilized this presentation during my inside sales role for introduction Lunch N' Learns with new VARs/MSPs
Distributor Marketing Programs Example vendor landing page with Climb Channel Solutions
Garland Technology_TXOne Networks_Joint Solution Brief.pdfJoint Value Propositions
Essential foundations for effective partner co-marketing initiatives. Example with technology alliance partner, Garland Technology
TXOne PI Pro_Agentless Antivirus to Streamling OT Audit & Compliance.pdfThrough-Partner Campaigns
Example of a solution brief asset for co-branding. Utilized in a trial activation campaign with participating channel partners; generated 3 new enterprise opportunities within 1 month.
Event Co-Exhibiting
Example of a technology alliance partner in the Axis booth I managed at NRF BIG Show
Co-Presented Webinars
Example of TXOne-hosted webinar with MSP panelist, Kutoa.
Joint Solution Webinars
Example of a webinar I produced with a co-host technology partner, Nozomi Networks
Webinar Programs
Webinar Programs
Below are examples of webinars I produced. Whether it's thought leadership and top-of-funnel lead generation or driving expansion opportunities with solution demonstrations, I have led strategy and end-to-end execution for a variety of virtual events. The key is to ensure that the scope aligns with business objectives and that the content resonates with target audiences, delivering clear value.
Created theme and managed content for this MythBusters parody thought leadership presentation. Sponsored through SecurityWeek. Live presentation generated 250+ leads.
Through-partner webinar I produced with the regional field sales team.
Discovery-stage, solution webinar I produced and hosted for lead nurturing and qualification. Managed recruitment and post-event follow-ups with SDRs.
Thought Leadership webinar hosted by Cyber Defense Magazine. Oversaw content and post-event lead management.
Solution Briefs & Use Cases
Solution Briefs & Use Cases
Strategic content and strong product marketing are the foundations for demand generation, growth, and field marketing. The following use case content showcases my ability to work with engineers and translate complex, technical concepts into digestible, buyer-centric messaging and positioning. I then repurposed these messaging themes across various content formats and personalized them to support ABM and industry vertical marketing programs, or co-branded with channel partners.
Cybersecurity protection for unpatched OT assets use case
Cybersecurity protection for unpatched OT assets use case
TXOne Use Case_Edge - Virtual Patching for Manufacturing Assets.pdfUse Case Flyer
TXOne Use Case_Edge - Virtual Patching for Manufacturing Assets PPT Slides.pdfPresentation Slides
Explainer video repurposed from a webinar presentation
Protection for legacy Industrial Control System (ICS) equipment use case
Protection for legacy Industrial Control System (ICS) equipment use case
TXOne Use Case_Stellar - Protect Legacy Windows ICS Equipment.pdfUse Case Flyer
TXOne Use Case_Stellar - Protect Legacy Windows ICS Equipment slides.pdfPresentation Slides
Rethinking OT network segmentation use case
Rethinking OT network segmentation use case
TXOne Use Case_Edge - Rethinking OT Network Segmentation.pdfUse Case Flyer
TXOne Use Case_Edge - Rethinking OT Network Segmentation slides.pdfPresentation Slides
Solution webinar to nurture leads after Black Hat USA 2025
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